VK page statistics

In order to view statistics you must have more than 100 subscriptions to your profile. If you don’t have that many of them, then you can do it absolutely free.

If you have collected the required number of subscribers, then let's get down to business. To see this function, you need to go to your page and click on the icon under your avatar - "Statistics page".


IN mobile version You need to click on the ellipsis from your profile - view statistics.


A page with statistics will open.

The first tab is "Reach".


  • Coverage;

On the first graph you can find out how many users looked at your posts on a given day (on the wall or in the news).

Full coverage - all users are taken into account. Subscriber coverage - friends and subscribers.


  • Gender/age;

A little lower we see the age and gender categories of the users who visited you.


  • Geography;


  • Device coverage;

At the end of the first tab you can see, from which devices most frequently visited your page.

Second tab "Attendance".

  • Attendance;

On the first graph you can find out the quantity unique visitors on a certain day/week/month.

Unique visitors - how many people viewed your profile. Views - the number of views of users who visited your page.

How to find out page statistics in VK


  • Subscribers;


VKontakte group statistics are the main tool for assessing the effectiveness of an SMM campaign. Data analysis should be approached comprehensively, that is, take into account all the indicators provided by the social network and correlate them with the activities that you conduct. For example:

  • placement of targeted advertising;
  • cooperation with thematic communities;
  • installing a group widget on the company website;
  • changes to published content;
  • conducting activities and work with involvement.

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Knowing all the actions being taken and referring to statistics, you will be able to get a complete picture and understand what exactly should be done for further successful promotion. Almost all the necessary indicators are provided by the social network, but if you need a more in-depth analysis, for example, including the actions of competitors, you should use third-party resources, for example, Jaga Jam.

How to view the statistics of a VKontakte group?

All administrators should know how to view VKontakte group statistics. It's very easy to do. Just go to your community and under the avatar in the right column of group management, select “Community Statistics”.

You will be taken to the graphs page with indicators. Each graph comes with a text description, so you can always find out what it displays. General rules to work with them are the same. In the upper right corner you can select the required period (day, week, month, all time, by day, by month) and the display option in the form of a chart. Using the slider at the bottom of the chart, you can adjust the time period you are interested in.

Under the graph, by clicking on the checkboxes, you can select the indicators you are interested in. So, in the first graph “Unique visitors and views” you can see both indicators and them separately.


Let’s immediately answer a popular question that causes a lot of disagreement: “what does unique VKontakte visitors mean in statistics?”

By definition itself social network, this is the number of users who joined the community per day. It consists of two components: direct participants of the page or group and users who entered there as a result of ongoing activity (advertising, news from other users, and so on). It is worth considering that it is not typical for older and more serious audiences to log into the group every day, no matter how much they are fans of the brand. Therefore, although this is an important indicator, you should not become attached only to it.

Basic indicators

So, let's move on to the main statistics.

Number of participants

This variable is key in VKontakte analytics. At a minimum, it demonstrates the popularity of a community during a certain period, and this indicator is usually the “measure” for everyone else. The number of likes, comments and other data is important to study in relation to total number subscribers. But, of course, you shouldn’t chase only quantity; what matters first is the quality of the participants. Each user should belong to your target audience.

Attendance

VKontakte visit statistics display unique visitors and views. By studying traffic, you get a much better idea of ​​the audience that is interested in you. Firstly, the total number of views per day, and secondly, the ratio of unique and non-unique views. This gives insight into the engagement of loyal customers and the quality of content. A large gap between those who visited you once and those who returned indicates a lack of interest in the group or the quality of the content. And, of course, the spikes on this graph make it possible to determine which channel or method of attraction turned out to be the most effective in terms of traffic.

Gender/age. Age and gender characteristics are an important component. Based on this indicator you can:

  • adjust the content plan, focusing on the interests, status and standard of living of people who prevail in your community;
  • attract users of the right gender and age if your audience does not match your buyer persona.

Geography It also allows you to “weed out” unnecessary actions in promotion: if you are targeting certain regions, optimize your actions.

Devices. The percentage of PC and mobile gadget users is a clear guide to what the publication time and content of news should be. With a predominance of PC users, publications should be succinct and eye-catching, and illustrations should be catchy, due to the fact that on a larger plane, attention is more likely to be focused on other news. For mobile device users, you should focus on headlines.


Participants– new and released – this item, like the traffic indicator, is worthy of the attention of the administration when conducting active advertising campaigns.

Advertising, widget – provide information from specific sources. Isolating a time period makes it possible to determine the most effective method presentation of information in advertisements and location or design of the widget.

Section views- for many, this is not such an important number, but it can still say something about the interests of subscribers, and therefore suggest what to bet on when carrying out SMM promotion.

Coverage

Coverage is formed based on the number of views of your posts from any sources: user news, friends' news, friends' wall, etc. Reach demonstrates how many social network users (whether they are subscribers or not) see your news.

Based on this data, you can draw conclusions about sources, promotion methods and quality of content, comparing this purely with the number of group visitors and new members.

Activity

VKontakte activity statistics can give an idea of ​​interest in interacting with you. This reflects the number of photographs, audio and video recordings sent to your community, comments on them, messages on the wall, and participation in discussions. Based on such data, you can adjust your group strategy to increase engagement: stimulate discussions, launch competitions, arrange surveys, and address pressing topics.

Feedback- this is accurate statistics of traffic and activity of the VKontakte page based on indicators such as comments, likes, reposts, as well as the number of users who chose to hide your posts from their news.


Page statistics

The page statistics also contains graphs, charts and summaries for each of the above indicators. This visualization provides a clear picture of all changes over a certain period of time. Both individually and collectively, they provide answers to questions about content, advertising, activities and promotion.

How to view VKontakte page statistics?

You can view traffic statistics for a VKontakte page in the same way as group statistics: under the avatar, click on the control panel and select the appropriate section.

Basic indicators

The page metrics are identical to the group metrics we detailed above. Study them, analyze them, and you will get great opportunities to solve specific problems, such analysis is more accurate, but also more complex, and therefore requires the involvement of experienced digital marketing professionals.

VKontakte statistics is an important tool that should be used by everyone without exception. If you have any problems using it, we will be happy to help you.

The April Fool's joke of 2016 was a success: users, slightly worried, got their bearings and, sighing with relief, accepted the updated rules as a blessing.

Change for the better

Upgraded features:

  • "Tell friends";
  • notification button;
  • attachments to messages;
  • page visit statistics button, etc.

If the previous version of “Visit Statistics” was located directly under the audio recordings, the new one was moved under the avatar.

How to view statistics on VK in the new version

Under the personal image (photo), to the right of “Edit” a graphic image appeared in the form of three small rectangles different sizes. It is active only for those users. who have more than 100 subscribers (not friends!) similar to the old version.

Below I have described the graphs and what they show.

  1. Chart No. 1 has three tabs: traffic, audience coverage and subscriber activity in relation to the owner’s page.
  2. Graph No. 2 displays the percentage dependence of page visits on gender and age.
  3. Graph No. 3 introduces the geographical location of visitors.
  4. Graph No. 4 shows the growth/decrease in the number of subscribers.

On the same page, at the top right there is a useful “Upload statistics” button. You download an EXCEL spreadsheet that concentrates and analyzes data from previous charts.

More subscribers, good and different

After solving the question “How to view VKontakte statistics in new version", a new problem appears: the lack of the required number of subscribers. Where to get them, how to attract them?

  1. View your friends list. You indiscriminately agreed to friendship requests, you don’t know many of them, you never communicated, you just rejected their offers to buy, visit, look in. By removing strangers from the Friends tab, you automatically transfer them to the subscribed subgroup.
  2. Wander through groups, leave requests yourself, communicate. The method will work if people trust you. Depends on personal charm and the ability to interest the interlocutor.

Register and work on sites like Turbo Liker. For likes, reposts and bonuses for yourself, you write reviews, tag other users, subscribe to pages and groups of other people.

There is a solution: improve your content, revise your topics, become interesting and useful. Follow the rule “What you put time into, you get what you put into it.”

Cui prodest

Does a simple user need accounting and control of likes, visits, and unsubscribes? Once again make sure of your popularity, satisfying your insatiable ego? Or fall into depression, feeling like an unhappy loner in a large computer space?

Any counter on the site shows how much others need you, your information or products. There are three main types of social media users:

  • communication lovers, online adventurers;
  • promoters promoting products on any platform;
  • agents of influence that form waves of approval or disapproval of events and products.

Each surge of activity relative to the coordinate axes means increased group interest, the formation of a target audience and increased profits.

A close analysis of the “stuffing-outburst” correspondence specifies the date and source of changes, and highlights valuable facts from the general information flow.

Conclusion

VKontakte is becoming more convenient, including for mobile applications. You can optimize the functions of the new interface by downloading the updated version of the VKOpt (VKontakte Optimizer) program. I hope that the topic: how to view statistics on VK in the new version has been fully covered.

Write your comments, ideas, opinions, I will be very interested.

If you are an active user of the VKontakte social network, then you are probably concerned about the traffic statistics of your page. If a lot of people come to you and comment on your photos (see) and videos, then you are a fairly popular user.

Key activity indicators can be seen using the Statistics tool. The developers kindly provided us with a tool with which we can clearly see the actions of our audience (see). So, how to view the statistics of traffic to your personal VKontakte page, the reach and involvement of your visitors.

When can you view page statistics?

This tool will be available after more than a hundred people subscribe to your page (see). This parameter can be seen under the profile photo, in the block "My subscribers"(cm. ).

Subscribers are those users who have subscribed to your account updates, but whom you have not yet approved as friends (see). They'll see your updates in their news feed, but won't be able to access information that's only available to your friends.

At the same time, you can remove a person from your friends list by transferring him to the “Subscriber” status (see).

I deliberately removed several people from my friends in order to recruit desired value. The picture above shows that at the time of writing, the number of subscribers to my page was 108. This suits us.

And now the “Statistics” tool will be available for use - to launch it, find and follow the link "Page Statistics". It is located below the “Audio recordings” block.

There are three types of reports available here; we will look at them in more detail.

Page traffic

The first tab is called “Attendance” - here we can see how many people were on our page and sort them by criteria.

Unique visitors and views

A visual graph on which we can see how many users visited our profile and how many views they made.

You can display two indicators separately on the chart: "unique visitors", "views" .

Gender/age

Here we can clearly see age groups of our visitors is a horizontal scale on the graph. And separating them by gender.

Geography

Here we can see where our subscribers live - country and city.

Subscribers

The last graph shows the dynamics of the growth of new subscribers. You can display on a graph the number of newly subscribed people and the number of people who unsubscribed from your updates.

Reach tab

Users who saw your latest posts, photos or videos in their news feed, or on the page, are included in the “Reach” graph. It can be used to evaluate the visibility of your updates.

There are two options available here: “Full coverage”, . You will need the second option more - it shows how many times the updates were seen by people who are subscribers to your page. In turn, full coverage is the total number of VKontakte users who saw your latest news.

Activity Tab

Here we can evaluate the general activity schedule of our subscribers.

You can display 5 indicators on the chart:

  1. I like

Active users who use the VKontakte social network and their personal page not only for the purpose of communicating with friends, but also for other purposes, for example, commercial ones, may be interested in looking at the page statistics. This can be useful, for example, to provide your statistics to advertisers for selling or promoting products/brands through it, as well as simply out of personal interest, to roughly understand which audience is actively visiting your page. In this article, we will consider who and how can view the statistics of a page in VK.

Table of contents:

How to view page statistics in VK

The VKontakte social network is created in such a way that access to statistics is available only to popular users. It is believed that if a person has more than 100 human followers, he is quite popular, and he may need to know the statistics of his page.

Please note: Subscribers in this case do not mean friends. That is, you can have as many friends as you like, but access to statistics will be open only if more than 100 people follow your page. Subscribers are users who sent you a friend request, but you did not approve it, or users who were previously your friends, but you deleted them.

To view page statistics in VK, you need to do the following:


After this, you will be redirected to a page where statistics are collected.

How to correctly read page statistics on VK

On the statistics page on the VKontakte social network there are many different graphs and diagrams from which you can find out all the information of interest about the users who visit your page. However, the specific names of people who visited the page cannot be determined in this way. The VK page statistics tool is necessary to assess the number of users who are interested in you. This can be used in the future to increase popularity.

The statistics page has three tabs: attendance, reach, and activity. Let's look at each of them in more detail.

Attendance

The “Attendance” tab in the statistics collects information about who visited your page. Let's look at each of the parameters one by one:


As you can see, from the “Attendance” tab you can get a rough idea of ​​the people who follow you and visit your page.

Coverage

The “Reach” tab collects statistical data on how many users saw your latest publications: on the wall, photos, videos, and so on. These statistics are divided into the following points:


This is where the capabilities of the “Coverage” tab end.

Activity

On the “Activity” tab, you can see the audience’s reaction to the content that you publish on your page. Here, the graph can display up to 5 parameters: “Like” marks, comments on content, reposts of your publications, mentions of your page, the number of hides of published content by users.